Saturday, May 4 2024 | Time 18:10 Hrs(IST)
image
Business EconomyPosted at: Apr 24 2024 7:31PM


Dish TV revolutionises entertainment with ‘Dish TV Smart+’ services

Kolkata, Apr 24 (UNI) Dish TV has taken a path-breaking initiative to redefine the entertainment experience in India.
The leading DTH provider in a first-of-its-kind move has announced its ground-
breaking proposition ‘Dish TV Smart+’.
This launch marks a pioneering milestone in the industry,
providing customers access to TV and OTT content on any screen, anywhere, without any additional
cost. It ensures convenience, flexibility, and enhanced entertainment options, empowering customers
to tailor their viewing experience.
With the ‘Dish TV Smart+’ service, all Dish TV and D2H customers, including new as well as existing
subscribers can enjoy popular OTT apps along with their chosen TV subscription pack. The ‘Dish TV
Smart+’ services ecosystem enables entertainment on any screen, anywhere, anytime through
Watcho-the OTT Super App, Smart devices including set-top boxes, and smart android STBs. Dish TV
will also collaborate with top TV and Mobile Original Equipment Manufacturers (OEMs) to seamlessly
integrate their services into these devices, thereby enriching the overall user experience.
Commenting on the new proposition, Manoj Dobhal, CEO of Dish TV India Limited, stated, “Since its
inception, Dish TV has transformed the entertainment consumption landscape, pioneering new ways
for people to enjoy their favourite content. With this new proposition, we are poised to make an even
greater difference, setting a new standard for immersive and accessible entertainment experiences.
The launch of ‘Dish TV Smart+' Services represents more than just a proposition; it embodies the vision
to redefine entertainment consumption in India, which is getting smarter and bigger. In a market
flooded with options, customers often find themselves overwhelmed. We aim to simplify their choices
by offering a holistic and complete entertainment solution. We firmly believe that both traditional
television and OTT platforms are indispensable in today's age, and with our proposition, we aim to
reaffirm their equal importance.”
“At Dish TV, customer satisfaction is non-negotiable, and every decision is centered around delivering
value and convenience. ‘Dish TV Smart+’ Services not only benefit our customers by providing them
with unparalleled access to entertainment but also ensures that their preferences and satisfaction
remain at the forefront of our endeavours. With ‘Dish TV Smart+’ Services, we are catering to all needs
of a modern Indian family, staying true to our motto - Naye Bharat Ka Smart Connection,” Manoj
Dobhal added.
To effectively communicate this visionary proposition, Dish TV has initiated a comprehensive
marketing campaign spanning multiple channels, including Television, Digital, Print, and Corporate
outreach, aiming to amplify its message of entertainment accessibility on any screen, anywhere.
For existing subscribers, Dish TV will leverage its channels and platforms, employing push notifications,
in-app notifications, and emailers. Meanwhile, for new customers, the emphasis will be on TV and
digital channels to ensure widespread visibility and awareness of the offering.
Sugato Banerji, Business Head, Dish TV India Ltd, said, "With ‘Dish TV Smart+’ Services, we're not
just introducing a new proposition; we're leading a paradigm shift in entertainment consumption.
Through our multi-channel marketing approach, we are committed to directly engaging with
consumers, ensuring broad awareness and adoption. As a brand, we prioritize staying ahead of trends
and adapting to evolving audience preferences. Customer satisfaction is at the heart of our strategy,
and we are committed to delivering unparalleled entertainment experiences that cater to their diverse
preferences and lifestyles."
Dish TV's transition from a DTH operator to a complete entertainment provider emphasizes its
commitment to meeting evolving consumer preferences, and innovation, and its mission to elevate
the entertainment experience for millions of households nationwide, setting a new standard for
entertainment delivery and heralding a paradigm shift in the industry.
By prioritizing customer needs
and leveraging strategic collaborations, Dish TV paves the way for future innovations, further
enhancing the entertainment experience for consumers nationwide.
UNI SJC KK
Please log in to get detailed story.
Tags: #Dish TV revolutionises entertainment with ‘Dish TV Smart+’ services
More News

M&M leads Indian auto-pack with record-breaking 674 patents in FY24

03 May 2024 | 7:12 PM

Kolkata, May 3 (UNI) Mahindra & Mahindra (M&M), the automotive and farm equipment flagship of the Mahindra Group, has received a record 674 patents in FY24, the most of any Indian 4-wheeler automobile/farm equipment manufacturer.

see more..

MRF' s consolidated income Rs 25,486 cr in FY 2023-24

03 May 2024 | 7:00 PM

Chennai, May 3 (UNI) Tyre major MRF' s consolidated total income is Rs 25,486 Crores for the year ended March 31, 2024, as compared to Rs. 23,261 crores in the previous year.

see more..
Rs 2000 banknotes continue to be legal tender; 97 76% returned till now: RBI

Rs 2000 banknotes continue to be legal tender; 97 76% returned till now: RBI

03 May 2024 | 6:48 PM

Mumbai, May 3 (UNI) The Government has received 97.76 percent of Rs 2000 currency notes as on April 30, 2024, the RBI said on Friday while adding that the banknotes continue to be legal tender.

see more..

RXIL TReDS surpasses Rs 1 lakh cr in invoice financing for MSMEs

03 May 2024 | 6:23 PM

Mumbai, May 3 (UNI) Receivables Exchange of India Limited (RXIL) Trade Receivables Discounting System (TReDS) has achieved a significant milestone, facilitating financing of over 50 lac invoices worth Rs one lakh crore since its inception, providing accessible working capital financing solutions to Micro, Small and Medium Enterprises (MSMEs) in India which play a pivotal role in driving economic growth and facilitating the nation's journey towards achieving a Rs five trillion economy.

see more..
Profit booking pulls market down nearly 1%

Profit booking pulls market down nearly 1%

03 May 2024 | 6:11 PM

Mumbai, May 3 (UNI) The stock market on Friday fell nearly one percent as the BSE sensex closed at 73878.15 points down by 732.96 points from previous close even as there were no negative surprises in the Q4 earnings of some of major companies.

see more..
image